Application of reverse rank-aware queries in the Internet advertising
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摘要: 产品和用户之间的信息匹配,是互联网广告投放中需要解决的关键问题.本文介绍了在信息匹配过程中所用到的几个关键的数据库查询技术,给出了它们的形式化定义和扩展型SQL表述,并且将重点放在了逆向序敏感查询上.同时,还描述了一个具体的例子来对这几种查询方法进行形象化的展示.最后,对这几种查询进行了总结和展望.Abstract: The matching of the products features and users preferences is the key issue of the Internet Advertising. This paper introduced several important database query techniques bringing convenience for the information matching, provides their definitions and extended SQL, and the emphasis would be on reverse rank-aware queries. In the mean time, an example to demonstrate these query techniques was given. At last, the conclusion and vision were presented.
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Key words:
- advertising /
- rank-aware query /
- reverse query
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[1] [1] 周傲英,周敏奇.宫学庆.计算广告:以数据为核心的Web综和应用[J].计算机学报,2011(10): 1805-1819.[2] CHANG Y C, BERGMAN L D, CASTELLI V, et al. The onion technique: Indexing for linear optimization queries[C]//Proc SIGMOD, 2000: 391-402.
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