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在线广告投放系统及技术的演变

宋乐怡 宫学庆 张蓉 刘鹏

宋乐怡, 宫学庆, 张蓉, 刘鹏. 在线广告投放系统及技术的演变[J]. 华东师范大学学报(自然科学版), 2013, (3): 106-117.
引用本文: 宋乐怡, 宫学庆, 张蓉, 刘鹏. 在线广告投放系统及技术的演变[J]. 华东师范大学学报(自然科学版), 2013, (3): 106-117.
SONG Le-yi, GONG Xue-qing, ZHANG Rong, LIU Peng. Online advertising systems and related technology evolution[J]. Journal of East China Normal University (Natural Sciences), 2013, (3): 106-117.
Citation: SONG Le-yi, GONG Xue-qing, ZHANG Rong, LIU Peng. Online advertising systems and related technology evolution[J]. Journal of East China Normal University (Natural Sciences), 2013, (3): 106-117.

在线广告投放系统及技术的演变

详细信息
  • 中图分类号: TP391

Online advertising systems and related technology evolution

  • 摘要: 通过对在线广告市场的背景及相关技术的介绍,从广告的形式和投放位置这两个维度对在线广告进行划分,给出了涵盖在线广告领域现有及潜在广告形态的分类体系,分析了不同形态广告投放技术的差异.通过对在线广告投放平台演变和发展的了解,概述了以广告服务器、广告网络、广告交换平台为主的广告投放系统的架构及技术演变,为计算广告相关研究工作提供了关于在线广告投放系统的背景参考和技术概览.
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  • [1] 吴威, 李彩霞, 陈雪初.  基于生态系统服务的海岸带生态修复工程成效评估 . 华东师范大学学报(自然科学版), 2020, (3): 98-108. doi: 10.3969/j.issn.1000-5641.201941027
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出版历程
  • 收稿日期:  2013-03-01
  • 修回日期:  2013-04-01
  • 刊出日期:  2013-05-25

在线广告投放系统及技术的演变

  • 中图分类号: TP391

摘要: 通过对在线广告市场的背景及相关技术的介绍,从广告的形式和投放位置这两个维度对在线广告进行划分,给出了涵盖在线广告领域现有及潜在广告形态的分类体系,分析了不同形态广告投放技术的差异.通过对在线广告投放平台演变和发展的了解,概述了以广告服务器、广告网络、广告交换平台为主的广告投放系统的架构及技术演变,为计算广告相关研究工作提供了关于在线广告投放系统的背景参考和技术概览.

English Abstract

宋乐怡, 宫学庆, 张蓉, 刘鹏. 在线广告投放系统及技术的演变[J]. 华东师范大学学报(自然科学版), 2013, (3): 106-117.
引用本文: 宋乐怡, 宫学庆, 张蓉, 刘鹏. 在线广告投放系统及技术的演变[J]. 华东师范大学学报(自然科学版), 2013, (3): 106-117.
SONG Le-yi, GONG Xue-qing, ZHANG Rong, LIU Peng. Online advertising systems and related technology evolution[J]. Journal of East China Normal University (Natural Sciences), 2013, (3): 106-117.
Citation: SONG Le-yi, GONG Xue-qing, ZHANG Rong, LIU Peng. Online advertising systems and related technology evolution[J]. Journal of East China Normal University (Natural Sciences), 2013, (3): 106-117.
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