An evaluation index system for the central area land in Taian city Shandong province was built, including three layers (Target, Criteria and Element Layers) and 11 indices (the investment in fixed assets, road paving, total employees, all government revenue, the total turnover of all consumer goods, GDP, per capita GDP, urban land use area per capita, per capita living space, green coverage, per capita public green land of a certain area). The integrated score of three different periods of land intensive use in 1990, 2000 and 2007 was calculated, using a multifactor comprehensive evaluation model. The results showed that the intensive utilization of builtup areas land was increased in Taian. Some factors, such as investment in fixed assets, all government revenue, GDP, per capita GDP and per capita public green land, condributed significantly to the improvement of intensive utilization of land, while other factors, such as all road paving, employees, green coverage in a certain area, have not so significant contributions.